Happy figgy birthday
X
Friday, 25 December 2009
Thursday, 17 December 2009
Monday, 7 December 2009
Coca-cola's shape evolution
This month marks the 94th anniversary of the iconic Coca-Cola coutour bottle. Now, a treasured hallmark, this single shape of packaging has achieved iconic status since its creation in 1915. The Coca-Cola logo itself is the single most recognizable brand in the world.
The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda's two ingredients, the coca leaf or the kola nut. Dean couldn't find any photographs of either, but became inspired by the cocoa pod, and transformed the shape of the pod into a bottle:
The 1915 Coke Bottle: A prototype of the first contour bottle developed by Root Glass Company in 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts.
Dean sketched out the design of the bottle, and it was approved for moulding in only 24 hours. A prototype was made, and the bottle received a patent in November 1915. The prototype never actually made it into production because its middle diameter was larger than its base, making it unstable on conveyor belts.
Dean solved this issue by decreasing the bottle's middle diameter, and today's contour shape was born:
The 1916 Coke Bottle: The patent was renewed on December 25th, 1923, thus creating the "Christmas" bottle. The bottle has become very popular among collectors. On the base plate, most of these bottles bear the name of the city where they were first filled.
The 1957 Coke Bottle: In 1957 The Coca-Cola Company decided to eliminate the traditional embossing of its trademark on the bottle, and replaced it with Coca-Cola in white Applied Color Labeling (ACL). In 1960 the bottle was registered as a trademark, becoming only the second package in history to be trademarked.
The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda's two ingredients, the coca leaf or the kola nut. Dean couldn't find any photographs of either, but became inspired by the cocoa pod, and transformed the shape of the pod into a bottle:
The 1915 Coke Bottle: A prototype of the first contour bottle developed by Root Glass Company in 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts.
Dean sketched out the design of the bottle, and it was approved for moulding in only 24 hours. A prototype was made, and the bottle received a patent in November 1915. The prototype never actually made it into production because its middle diameter was larger than its base, making it unstable on conveyor belts.
Dean solved this issue by decreasing the bottle's middle diameter, and today's contour shape was born:
The 1916 Coke Bottle: The patent was renewed on December 25th, 1923, thus creating the "Christmas" bottle. The bottle has become very popular among collectors. On the base plate, most of these bottles bear the name of the city where they were first filled.The 1957 Coke Bottle: In 1957 The Coca-Cola Company decided to eliminate the traditional embossing of its trademark on the bottle, and replaced it with Coca-Cola in white Applied Color Labeling (ACL). In 1960 the bottle was registered as a trademark, becoming only the second package in history to be trademarked.
Saturday, 5 December 2009
Sunday, 15 November 2009
Typographic Howlers
This will interest a certain course leader...
I have just stumbled across this article on the New York Times, it goes into astonishing detail about fonts used on New York subway, tv shows (mad men in particular) and films. It’s an eye opener in terms of attention to detail.
http://www.nytimes.com/2009/11/16/arts/16iht-design16.html?_r=1
I have just stumbled across this article on the New York Times, it goes into astonishing detail about fonts used on New York subway, tv shows (mad men in particular) and films. It’s an eye opener in terms of attention to detail.
http://www.nytimes.com/2009/11/16/arts/16iht-design16.html?_r=1
Monday, 9 November 2009
Can't stop the rain
This is a design my friend made last night and sent to me today, i kinda like it so thought i'd put it up here to share!
www.5thbattalion.co.uk
Saturday, 7 November 2009
Create a font from your own handwriting - fontcapture.com
Create a font from your own handwriting - fontcapture.com: “printing out the font template”
Here is a site i Stumbled across. does what it says on the tin. i have yet to try it out.
Here is a site i Stumbled across. does what it says on the tin. i have yet to try it out.
Tuesday, 3 November 2009
Food for Thought!
Hi DBM body,
Friday . DBM comfy room . 11am . Discuss . Interact.
Let's talk about our final show and fund raising ideas.....Lets make it a gooden.
What have you got to bring to the table?
Katie x
While we are here check out this site...
http://www.typographyserved.com/
most invigorating draught...
You can pick one of these up at the Man of Kent Pub in Rochester. How very cheeky!
